Module 1: Introduction to Digital Marketing
What is Digital Marketing?
Traditional vs. Digital Marketing
The Digital Marketing Funnel
Key Metrics & KPIs
Module 2: Search Engine Optimization (SEO)
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How Search Engines Work
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On-Page SEO (meta tags, keywords, structure)
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Off-Page SEO (link building, backlinks)
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Technical SEO (sitemaps, speed optimization)
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SEO Tools (Google Search Console, SEMrush, Ahrefs)
Module 3: Search Engine Marketing (SEM) / Google Ads
Introduction to Paid Search
Google Ads Campaign Structure
Keyword Research & Bidding
Ad Copywriting & A/B Testing
Conversion Tracking & Analytics
Module 4: Social Media Marketing
Platforms Overview: Facebook, Instagram, LinkedIn, Twitter, TikTok
Organic vs. Paid Social Media
Creating Engaging Content
Influencer & Community Marketing
Facebook/Meta Ads Manager
Module 5: Email Marketing
Building an Email List
Email Campaign Types (newsletters, promotions, automation)
Tools (Mailchimp, ConvertKit)
A/B Testing & Deliverability
GDPR & Email Compliance
Module 6: E-commerce & Affiliate Marketing
Setting up an E-commerce Store (Shopify, WooCommerce)
Product Page Optimization
Affiliate Programs & Networks
Tracking Affiliate Performance
Module 7: Web Analytics
Google Analytics 4 (GA4) Basics
User Behavior & Conversion Paths
Setting Up Goals & Events
UTM Parameters & Campaign Tracking
Module 8: Content Marketing & Strategy
Blogging & SEO Content
Content Planning & Calendars
Video Marketing Basics
Repurposing Content Across Platforms
Module 9: Online Reputation & Influencer Marketing
Managing Brand Image Online
Responding to Reviews & Feedback
Finding and Collaborating with Influencers
Module 10: Mobile Marketing
Mobile Optimization
SMS & Push Notifications
App Marketing
Module 11: Career in Digital Marketing
Freelancing vs. Agency vs. In-House
Building a Personal Brand/Portfolio
Certifications to Pursue (Google, HubSpot, Met
